For farms & farm shops
Help your neighbours find you: Grown for farms and farm shops
Your next customer could live a few streets away and still have no idea what you sell. Grown Locally is being built to help close that gap: connecting farms and farm shops with the everyday households around them.
Be discovered beyond your usual customers
A roadside sign reaches people passing your gate. Your own website and social pages give interested shoppers somewhere to learn more. A local food marketplace can offer another way to be found: alongside other producers when someone explores food near their postcode.
That is the role we want Grown to play. We are building a place where local people can discover a farm shop they have not visited, a grower they have not met or a producer just beyond their usual route.
Show people what makes a visit worthwhile
Customers need a clear reason to choose you. Tell them what you grow or make, what you source from other producers and what makes your food distinctive. Real photographs and straightforward descriptions can help people picture what they will find.
Practical details matter too. Keep your location, opening information and any collection arrangements clear and current wherever you advertise. A parent fitting shopping around the school run needs to know whether a visit will work for their day.
Make seasonal changes easier to understand
Your range may change with the season or with a difficult harvest. Explain what is available and suggest alternatives when something is not. Giving customers that context helps them plan a useful visit and understand the work behind the food.
Where you have a surplus, describe the actual produce, quantity and terms accurately. Our aim is to help more local people discover what producers have to offer, with clear information that helps them decide whether it suits their household.
Turn a local discovery into a relationship
The opportunity goes beyond a first visit. Someone who enjoys your produce may come back, recommend you to a neighbour or make your shop part of a regular trip. Make it easy for them to recognise your business and know how to buy from you again.
Grown is intended to complement your own shop, website and existing customer relationships. You know your business and your customers; we want to make the first connection easier for people nearby.
Help shape a service built around local food
Grown Locally is in early access, and we are building the local network. Reach and enquiries will depend on local participation as the service grows. Ordering and payments are not available yet, and the mobile apps are coming soon.
If you run a farm, farm shop or independent food business, explore our seller information and the current joining route. Bring the story of what you produce and the practical details shoppers need. Our ambition is simple: help the people near you discover the food you work hard to provide.